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Happy Spring!


The SAG-AFTRA Commercials Code for TV and Audio will expire on 3/31/19

Bonefide is excited to keep you informed during the current negotiations and to help you plan for upcoming productions under the new 2019 contract.

Preparing talent figures for the new SAG-AFTRA agreement is no easy task. Adequate budgeting will help to mitigate those challenges and Bonefide is here to help!

We’ve included some tips below.

New Productions:
Schedule as many commercial productions before the March 31st deadline, particularly if they are a big campaign or feature expensive celebrity talent. 

Projected increase:
Plan to add 10% to current rates for productions that will occur after April 1, 2019.

Protect Existing Commercials:
Start negotiations for new MPU’s as soon as possible – to ensure that broadcast rights are maintained regardless of what happens during the negotiations.

Celebrity Contracts:
Celebrity negotiations can be tricky during a contract renegotiation. Bonefide is here to assist with negotiating favorable terms into celebrity agreements to give advertisers more control in the event of a stoppage.


Contact us with any questions!


get in touch with, or communicate with

We want to hear from you. Contact Bonefide today!


Debra Franchi

399 Boylston Street, 6th Flr.
Boston, MA 02116
Phone: (617) 849-7156
Fax: (617) 206-3996


Teresa Hand / SAG-AFTRA Producer

Ashley Finegan / Production Coordinator

3110 Main St. Bldg C
Santa Monica, CA 90405
Phone (323) 203-1368
Fax: (323) 302-9134