ga('create', 'UA-110012943-1', 'auto'); ga('require', 'linkid', 'linkid.js'); ga('send', 'pageview');
genuine; real


Posted On: Apr 22, 2019

The Memoranda of Agreement for the 2019 SAG-AFTRA Commercials and Audio Commercials Contract are now published and available for download, along with the JPC Summary of Agreement.

The rate increase for talent is 6% and the new Pension & Health rate is 19%. Both increases became effective as of April 1st, 2019.

Please reach out if you have any questions on the new agreement provisions. We’re happy to help estimate new productions or calculate any retroactive increases.

Your Production Team

Happy Spring!

Posted On: Mar 25, 2019

The SAG-AFTRA Commercials Code for TV and Audio will expire on 3/31/19

Bonefide is excited to keep you informed during the current negotiations and to help you plan for upcoming productions under the new 2019 contract.

Preparing talent figures for the new SAG-AFTRA agreement is no easy task. Adequate budgeting will help to mitigate those challenges and Bonefide is here to help!

We’ve included some tips below.

New Productions:
Schedule as many commercial productions before the March 31st deadline, particularly if they are a big campaign or feature expensive celebrity talent. 

Projected increase:
Plan to add 10% to current rates for productions that will occur after April 1, 2019.

Protect Existing Commercials:
Start negotiations for new MPU’s as soon as possible – to ensure that broadcast rights are maintained regardless of what happens during the negotiations.

Celebrity Contracts:
Celebrity negotiations can be tricky during a contract renegotiation. Bonefide is here to assist with negotiating favorable terms into celebrity agreements to give advertisers more control in the event of a stoppage.


Contact us with any questions!

Posted On: Dec 26, 2018

Best wishes for an inspired New Year!

Happy Holidays and Seasons Greetings!

Posted On: Dec 11, 2018

As an extension of our Holiday Greeting to you – our valued clients, colleagues and friends, we wanted to share the power of giving.

This year, Bonefide has chosen three 501c3 animal rescue organizations and made contributions to support the incredible work they do, their dedication and commitment to animal education and rehabilitation, and their goal for adoption and loving companionship for every animal.

We wanted to showcase these folks for you – not only to spotlight the angels they are but with the hope that you will also consider giving generously to support them and the animal communities they serve.

To make a contribution and learn how you can make a difference, please click below.

From the animal lovers at Bonefide|Productions,

Happy Holidays! 

Teresa Hand, Ashley Finegan, and Debra Franchi

Wishing you a Happy New Year

Posted On: Dec 27, 2017

Happy Holidays from our family to yours

Posted On: Dec 19, 2017

Happy Thanksgiving from your friends at Bonefide

Posted On: Nov 21, 2017

Wishing you and your family a Happy Thanksgiving from our Bonefide family to yours.

We Have The Tools To Meet Your Production Needs

Posted On: Jan 11, 2017

Toolbelt_Email Layout


Holiday Video

Posted On: Dec 22, 2016

new provisions for SAG-AFTRA 2016 TV and AUDIO

Posted On: Apr 14, 2016


The new provisions of the SAG-AFTRA 2016 TV and Audio (formerly Radio) Commercials Contracts were posted to the Union and the JPC websites on April 13.Our brief review of the new terms and conditions indicates that there have been several significant changes in Internet and New Media provisions including a revision of the definition of a commercial, creation of four week cycles for internet and a new waiver for commercials made for social media.

Experimental Waivers, which were first negotiated in 2013 for Live Events, Man-on-the-Street and Hidden Camera commercials, have been renewed and have been extended to commercials made for broadcast use, as well as to those made for use on the Internet.

Rates (including allowances, etc) have been increased by 7% across-the-board with a few exceptions. Stand-in’s session will increase by 10% in addition to the general increase. Class A use will increase by 2% in addition to the general increase. Cable use will increase by 6% in addition to the general increase. P&H/H&R contributions are now at 18%, up from 16.8%.

There are many other new and revised provisions to be reviewed. The JPC is, of course, planning Town Hall meetings to explain these negotiated changes in detail and to answer any questions that you might have. We’ll continue to keep you posted about as this information becomes available.

As usual, increases in payments and P&H contributions due for commercials made or integrated after April 1 will be retroactive to April 1. As soon as the membership ratifies the Contracts and the Union and JPC agree upon and publish new rate tables, Bonefide will begin to invoice for any retroactive upgrades.

We’re here to answer any questions you may have.


get in touch with, or communicate with

We want to hear from you. Contact Bonefide today!


Debra Franchi

30 Newbury Street, Suite 3
Boston, MA 02116
Phone: (617) 849-7156
Fax:      (617) 206-3996


Teresa Hand / Producer

Ashley Finegan / Production Coordinator

212 Marine Street, Suite 100
Santa Monica, CA 90405
Phone: (323) 203-1368
Fax:      (323) 302-9134

Please contact us for remittance and wire instructions.